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Client: WarnerVision/Gumby's 40th Birthday

The Assignment: Develop and launch a Media Campaign

Planned and coordinated publicity and promotion of Gumby's 40th Birthday, including City Hall press event with New York City Mayor Rudolph Giuliani and local school children, and NBC Today Show appearance. Media coverage included print and broadcast at the national and local level.
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QUICKFACTS
  • Gumby's name comes from what farmers in Michigan used to call the slippery muddy clay roads during the rainy season, "gumbo"
  • The first voice of Gumby was a woman
  • Gumby was born in 1953
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