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 | Client: United Negro College Fund
($250 Million Capital Campaign)
The Assignment: Raise Awareness and increase Corporate Support
The United Negro College Fund (UNCF) is the nation's oldest, most successful African American higher education assistance organization. UNCF provides operating funds and technology enhancement services for 39 member historically black colleges and universities, as well as scholarships and internships for students. | SRG launched an aggressive media relation's campaign utilizing strategic media events and press releases. SRG worked with celebrities, politicians, high-profile corporate and world leaders such as Nelson Mandela, NBA star Michael Jordan, Colin Powell, CBS Chairman Michael Jordan and President Bill Clinton, the keynote speaker at UNCF's 50th Anniversary celebration.
SRG's media relation's efforts resulted in print and broadcast coverage from national and local news organizations, including The New York Times. UNCF successfully reached its fundraising goal and has since increased its endowment to $2 billion. |
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