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Client: W. K. Kellogg Foundation
The Assignment: Develop and Design an Innovative Conference Packet

The W.K. Kellogg Foundation's Philanthropy & Volunteerism team launched a strategic initiative to strengthen connections between the communities they serve, particularly those serving youth, women, and communities of color. As an initial step, a national Leadership in Philanthropy Networking Conference was held at the foundation’s headquarters in Battle Creek, Michigan.

It was critical that the orientation/conference communication materials be visually stunning, have impact and be functional. SRG designed the visual elements, wrote the content and oversaw the production of all conference materials

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W.K. Kellogg's Foundation
QUICKFACTS
  • W.K. Kellogg, inventor of corn flakes, established the W.K. Kellogg Foundation in 1934
  • Grants areas are: Health, Food Systems and Rural Development, Youth and Education, and Philanthropy and Volunteerism
  • Grants are awarded in the United States, Latin America and the Caribbean, and six southern Africa countries

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